Big ambitions, tiny attention spans.
A few years ago, a handful of friends kept making the same confession over coffee: we loved the idea of reading more than we actually read. The books piled up. The good intentions piled up faster.
One evening, with three laptops open and a cat walking across the keyboard, someone asked the obvious question: what if reading felt less like homework and more like a five-minute treat? Something small enough to do every day, smart enough to make it stick.
The cat, naturally, took full credit. We named our mascot after it and never looked back.
"We didn't want to build another app that made people feel guilty. We wanted to build the gentle nudge that actually helps."
— The Nibbler foundersTurn good intentions into real knowledge.
Most of what we read slips away within a week. Our mission is simple: help curious people actually keep what they learn — five focused minutes at a time, built on how memory really works.
We believe learning should fit into a real life: the commute, the coffee break, the ten minutes before bed. Not a course you have to finish. A habit that quietly compounds.
Small team. Big shelf. One very opinionated cat.
We're a tiny, scrappy team of readers and builders — plus one mascot who takes the job extremely seriously. We care about the details: the timing of a review, the bounce of an animation, the exact warmth of this shade of cream.
Want to know what we're working on next? Our What's new page spills (some of) the beans.